Many people may or may not agree with the advance of social media in recent times. What no one can deny is that they became a fundamental tool for connecting people around the world, and also for businesses like mobile apps. This is why we bring you this guide with the fundamentals of app social media strategy.
App Social Media Strategy Fundamentals
Social Media Importance
Social media is one of the most widely used tools in the world, and its importance in people’s lives is growing.
Through social media, people stay connected to the world around them, to the things that interest them most, receiving information constantly that allows them to be aware of those activities that manage to capture their interests.
These days, social media is even used to buy things directly from apps like Instagram, Facebook, and even WhatsApp. This is why we consider that a social media strategy app is one of the best things you can be doing right now to grow your audience and receive more downloads, and also more revenue.
1 Billion people use Instagram every month, and 200 million users visit at least one business profile on a daily basis.
Any business that has a digital social media presence is generating second-to-second opportunities, allowing users and potential customers to interact with the brand at all times.
Without a doubt, social media represents a huge revolution in how people view the world and connect. This is part of the importance of social media in our lives.
Why use an App Social Media Strategy
We must use a social media strategy app because it is the place where the world interacts, where brands sell and where our potential customers can find us.
Having a social media presence and strategy is not a small thing. It’s part of all the processes a company goes through. It is part of marketing, sales, and customer loyalty. All in one place.
This is why we believe and are confident that it is a safe and beneficial practice both in the short and long term, and that you have to do social media marketing for apps.
Many of the world’s largest companies increased their efforts in terms of digital marketing to access all the benefits of social media, and today they account for 50% or more of their total sales.
Not only this, but traditional advertising channels such as street signs and traditional media began to be abandoned.
The reason? People use their cell phones and computers ALL THE TIME.
As for mobile apps, those that have more downloads and conversions develop a huge social media strategy. With actions such as advertising aimed at potential customers, or with presence and constant digital interaction you can manage how to get users to download your app.
How to build your App Social Media Strategy
Creating a social media strategy is not easy or quick. We must know our client in all its variants, and as far as possible developing a ‘buyer persona’. So here are some social media marketing tactics app developers should consider on how to market an app successfully.
1- Build a Buyer Persona
A Buyer Persona is a fictional representation of your ideal client. Where we specify age, demographic, personal, and labor data. It seeks to include data on the life goals of that ideal customer, their ambitions and motivations, the way they shop, etc.
Through this tool, we will be able to know on which social media our ideal customer is, and therefore, on which we will put most of our efforts.
For example, a company that offers services to companies of course will want to develop in-depth its LinkedIn campaign, since it is an efficient platform for sales B2B (Business to Business).
On the other hand, a company that sells clothes for teenagers should be introduced more on Instagram and Facebook, since they are media where it can interact directly with the consumer.
In the case of mobile apps, just ask yourself where your ideal customer is. And get him to know you!
2- Set Significant Marketing Goals
From the information you collected about your ideal customer, start developing goals that allow you to enter the digital world of that customer.
These objectives must be specific, realistic, and measurable over time. We will see the importance of being able to measure our actions later in this post.
An example of early objectives could be:
- Develop a good digital presence on Instagram.
To this goal we can divide it into smaller tasks that lead to the fulfillment of the same, for example:
- Create an Instagram profile.
- Design an aesthetic unit of posts and stories. With colors and typography of the brand.
- Plan relevant content for my ideal customer in the next month.
- Answer frequently asked questions on Instagram Stories Highlights.
By defining objectives we can know what are the important things we want to accomplish, and especially HOW to do them.
It not only gives us an organization but also allows us to focus on the most important things.
We want to tell you that we recommend defining between 4 and 5 quarterly objectives, corresponding to 2 semiannual objectives.
This way, you’re going to be able to implement your social media strategy more efficiently, taking care of the things that really matter.
3- Analyze your competition
Another key part of the process of building a social media strategy is the analysis of competition.
From this analysis, we will be able to have a wide look at how the market is currently moving, which are the main apps that are dominating it, and how they make their efforts in social networks.
With this initial image, it’s time to ask us a series of questions:
- What can we do to differentiate ourselves and make it better than the competition?
- What are the actions that will bring us closer to the target audience?
- What are the things that competition does right and what wrong?
- What kind of interactions does the competition have with your followers?
The answers to these questions will allow us to review points in our strategy to see if we make changes that lead us to focus on more important things.
How to implement an App Social Media Strategy
The best way to implement social media goals is by dividing goals into tasks and developing a weekly organization of how we are going to accomplish those app download strategies.
In this way, we will be able to comprehensively encompass what we want to develop, and it will also allow us to measure our performance day by day, week by week.
We must also know that there are things that can be made complicated to perform, and in many cases, the best option is to delegate to a professional or a freelancer. In this case, we must communicate to that person what all our objectives are, in order for him to work on them.
But despite the things that may happen in the process, it is important to maintain the right mindset as to two main things:
- What do I want to achieve?
- What effects does it have on my app growth?
Remember, the key is to do it. And to do so we must have a proper organization accompanied by a mentality that allows us to be better every day at what we are doing.
Tracking your App Social Media Strategy
There is a phrase we love to quote in our blog posts, and it belongs to the great Peter Drucker:
“What is not measured cannot be improved”
This phrase is all we have to understand to better address our social media strategy.
We need to understand our social media strategy app as dynamic. This means that it can change over time without having to bind itself to the established from the outset.
If we see that one of the strategies or any of the objectives is no longer relevant to the development and growth of our social media, we can abandon them on the path to adopt others.
Always the right thing to do is to do the most important thing for the long-term success of our strategies.
There are many digital services that allow us to carry relevant data from both our application and our social media. From this data, we must make decisions that are beneficial to our growth as a brand.
To better understand this point, we invite you to read our blogpost on Mobile App Analytics, with strategies and tools you need for growth.
Creating a social media strategy app is, as we could see, one of the most important things to grow the downloads and revenues of our app.
This blogpost is an approach to the topic, and we plan to develop it in more depth in the next few days, with more precise strategies like social media advertising.
We invite you to learn more about the mobile apps business in our community. You can find things like:
- How Apps Make Money: Paid vs In-App Purchases
- Importance of Mobile App for Business
- Strategies of Mobile App Marketing to Grow
- How Apps can get you more Clients
- How to Create an App
- And much more!
We hope they may have had a broad look at what an app social media strategy is. Let’s do the work!